Over the past three years, the influencer marketing industry has grown from generating $1.7 billion to an estimated $6.5 billion. By targeting influencers with a small, targeted audience instead of a larger general audience, you can reap the benefits of influencer marketing … B2B Influencer Marketing Example #2: IBM. Influencer marketing can be so effective at supporting the marketing objectives of a brand, that it may be used exclusively in place of other marketing techniques and strategies. Swedish watch brand Daniel Wellington, founded in 2011, provides a clear example of how to do this well. 1.) Tactics: NBC worked with 20 influencers in beauty, entertainment, and music for its musical “Hairspray Live!” The influencers were tasked with posting about the event before, during, and after it. Example #1 – Audible, Inc. It used influencer marketing and referrals as a sales arm to build their brand. Experts also recommend social media measurement to gauge the effectiveness of the company’s influencer marketing programs. With over 4,000 influencers (and growing) in our network, an extremely selective exclusive representation process, and customized influencer campaigns, you are guaranteed success and high ROI. Take a look here at ten of our all-time favorite influencer marketing examples for 2020. When it comes to influencer marketing, Instagram is arguably the best platform to use as an example because right now, Instagram is used by virtually every influencer in the world. Goal: Get people excited for (and convince them to tune in to) a live TV event. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Casper is the company that disrupted the mattress space in 2014. Example #4 – Casper. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. 5. You are already aware that B2B influencer marketing is not as simple as B2C influencer marketing. 20 Killer Examples of Influencer Marketing Written by Harley Schachter, president and founder, Travel Mindset. These are some examples of successful micro-influencer campaigns to inspire your creativity. They partnered with a whopping 60 influencers to create more brand awareness. Influencer Marketing Examples To Be Inspired By GOODFOODS. Since not all the examples we received were directly related to influencer marketing, but were still great and can be used for inspiration, we decided to include a few other examples of just generally amazing emails, too. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. 10 influencer marketing examples. When an influencer shares your content or discusses your brand or product publicly, it often feels more organic than if you were posting it yourself, and it can connect to their large social networks to expand your reach. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. As these influencer marketing examples show, you don’t always need a mega-celebrity to get exposure for your content and brand Click & Tweet!. How can Instagram influencers boost brand awareness, engagement, and conversions? 9 examples of influencer marketing done right Dunkin’ Donuts: National Donut Day. The say it shows up in every conceivable place, makes … The savviest of brands have realized the impact and influence bloggers and social media stars have on audiences and customers. But don’t let that fool you – the playing field is diverse and impressively creative. Examples of Influencer Marketing. Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype September 4, 2020 / in Influencer , Marketing , Trend / by S_kinski Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. There are many benefits to ongoing B2B influencer marketing programs, and we’ll explore them and then look at examples. You don’t have to look that far to find examples of fashion labels that have had success working with an influencer or team of influencers. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. 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