Learn more. A unique selling proposition is a key positioning message a company or sales representative presents to prospects. A Unique Selling Proposition is an especially critical marketing tool for small businesses who are forced to compete with both other small businesses and larger retail chains. In a crowded market of similar competitors, this proposition will ⦠The Definition of USP is given above so check it out related information. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. For USP we have found 314 definitions. As an example, one product may use small-batch processing where its competitors do not. USPs by Tash Hughes of Word Constructions (www.wordconstructions.com.au) What on earth is a USP you may be wondering⦠USP stands for Unique Selling Point. The effectiveness and logic of a strong USP help the seller to position his product in the market. ; What does USP mean? Creating a Unique Selling Proposition. This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. Till now you might have got some idea about the acronym, abbreviation or meaning of USP USP is an abbreviation for 'Unique Selling Point.' Online and offline retailers aim to clearly communicate their unique selling proposition to shoppers in marketing campaigns, product descriptions, and all other customer touch points. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. The United States Pharmacopeial Convention (USP) is a nonprofit scientific organization founded in 1820 in Washington, D.C., that develops and disseminates public compendial quality standards for medicines and other articles (Bylaws, Articles II, and VII). There may be more than one meaning of USP, so check it out all meanings of USP one by one. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and âmass marketâ ⦠Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. A unique selling proposition (USP) is the one specific benefit that only your business can provide. Share: Share on Facebook Share on Twitter Share on Linkedin Share on Google Share by email. What is USP? If you offer a service rather than a product you may determine your USP is that you will go to the client rather than them coming to your office. As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services. Have you ever looked at the label on a prescription or other medical product and seen the letters âUSPâ? A feature of a product or service that make it stand out compared ⦠Itâs what sets your business apart from others because of what your business makes a stand about. A unique selling proposition (also referred to as unique selling point or just USP) is a unique benefit, feature, or characteristic of an offering which makes it unique from rest of the competing brands in the market and makes it more appealing to the customers. Ideally, every business should have a specific audience and target a niche, but having that does not automatically mean itâs your USP. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Unique selling point (USP) or unique selling proposition is a marketing term which highlights the value of a company's offering and how they are different from a competitor in a unique way. The meaning of the USP is also explained earlier. The USP names the single most important differentiator between your business and every other competitor or alternative solution out there (including the alternative of not doing anything). Definition: A unique selling proposition is the defining factor or characteristic that sets a company apart from its competitors. Whether you're starting a new business or looking to shake up an existing product lineup, developing a USP is a crucial step in the lifecycle of your product and business. A USP answers the question âhow is ⦠We know 314 definitions for USP abbreviation or acronym in 5 categories. The Real Definition of a Unique Selling Proposition. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. USP meaning: 1. abbreviation for unique selling point/proposition: a feature of a product that makes itâ¦. It is that one factor that your company has and the others in the market donât. The process of USP Analysis : 1) Understand the core values of your brand. The people who are doing that are the ones winning the market. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. Three Types of Unique Selling Propositions That Differentiate a Business Unique Selling Proposition USP is a factor that makes a company gain a unique market positioning with respect to the number of other competitors. Two key phrases that should be noted in this definition of USP are â The people who are not doing that are going to close some deals probably, just by the sheer mathematics of getting leads, but the ones who are actually coming with a unique selling proposition are going to be here through the market cycle. Unique Selling Proposition(USP) Definition. It can define your business and most important business ⦠Please look for them carefully. [business] You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. The United States Pharmacopeia (USP) is a pharmacopeia (compendium of drug information) for the United States published annually by the United States Pharmacopeial Convention (usually also called the USP), a nonprofit organization that owns the trademark and also owns the copyright on the pharmacopeia itself. Possible USP meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. Looking for the definition of USP? USP Stands For: All acronyms (314) Airports & Locations Business & Finance (11) Common Government & Military (9) ⦠USP: Unique selling proposition (USP) is the uniqueness of your product either to stand out from the competitors or not to have strong competitors. The unique selling proposition (USP) is the factor or benefit that makes your product differentâstand outâfrom other equivalent products on the market. However, many marketers agree that it is not just easy to develop a strong USP. Consequently, USP can be uniqueness in reaching to the customer, developing a product, delivering a product or best price for the customer. The USP of a product or service is a particular feature of it which can be used in advertising to show how it is different from, and better than, other similar products or services. A USP is also not just the header copy on your homepage . 'University of Sao Paulo' is one option -- get in to view more @ The Web's largest and most authoritative acronyms and abbreviations resource. A unique selling proposition is what your business stands for. and is an extremely important piece of information for business owners.. Not many business owners really take the time to discover what their USP is, let alone use it. Proposition means a plan, not a single activity. Looking for online definition of USP or what USP stands for? Find out what is the full meaning of USP on Abbreviations.com! So consider turning yours into your unique feature. No matter if you target women, fitness nuts, families or cat lovers â specialise! USP often makes a non-user try and converts a user into loyal customer. The first and foremost step in the process of USP Analysis is to understand the core values and nature of your brand that works as the fundamentals of setting up your business in the market. The Solution: Having A Unique Selling Proposition For Your Real Estate Business. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. A unique selling proposition is a statement you choose to embody that differentiates your products and your brand from your competitors. Walmartâs USP is ⦠This is a vestige of one of our nationâs earliest public health and safety measures, a practice that dates back to the earliest days of our democracyâwell before the U.S. Food and Drug Administration (FDA) was formed.. Business Topics Unique selling point (USP) Group(s):Key Terms & Concepts; Print page. USP definition / USP means? The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. (Marketing) unique selling proposition or unique selling point: a characteristic of a product that can be used in advertising to differentiate it from its competitors Development of USP: To develop a USP, the first task is to decide what is unique about the product or service in the eyes and minds of the target market. A unique selling point (USP) is a differential factor, which enables the business to distinguish itself from other competitors in the market place. USP is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary It is a specific benefit that makes your business preferable to other businesses in your market. What is the meaning of USP? It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. 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