Because of this, it’s a good idea to invest in at least one tool to help find relevant influencers. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. Once you’ve identified potential influencers, investigate them … CollabFluence. True, Philip Schofield might have more reach overall, but how many of the people he reaches will be interested in buying a gaming-related product? His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. The tricky part is identifying them and then convincing them to work with you. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. Especially if your product or services are only offered in certain countries, you’d need to find influencers who are located accordingly. Influence Marketing has been on a rise recently and a lot of people are getting into it. Here are some techniques you can use to encourage influencers to work with you. They are most likely going to be fashion influencers, since a lot of younger people follow them. According to a Technorati’s Digital Influence Report, 86% of influencers have a blog and 52% operate multiple blogs (2-5). They are simple, easy to use and most importantly – they work! The first thing you need to do is log in to Heepsy. They also provide the added bonus of statistical data on the influencers too. If you want to get the best results, you need to find the right influencer. Buzzstream – Buzzstream has a lot going for it. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever. Brands, looking to authentically promote their products to consumers, have leapt onto the influencer marketing bandwagon. Look for retweets/shares/links that promote other people’s content. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. If you’ve already tried, you’ll know that this can be easier said than done. With a … INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. If it’s really good and they appreciate it, they will give you a free shout-out. When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. Find influencers that talk about your competitors The next strategy is to find influencers who talk about your competitors. Once you find the influencers you need, you can interact with them. If it’s very few then it may not be worth your while getting in touch with them. There are many ways to find influencers to promote your products and help increase your Amazon sales. Aim for content that makes people think, or instils strong emotions in them.  You can find a guide to creating great content here. BuzzSumo is one of the most... 2. And who buys trendy watches? Check out our survey - The global state of influencer marketing. You can learn more about creating customer personas in this guide. Influencers expect compensation and it’s an important part of social … Another way to find micro influencers is to use influencer databases - some are free, simple and easy. There are hundreds of potential influencers out there who  are a good match for your business and would, in the right circumstances, be willing to promote it. How to Work with Influencers Step 2: Be Open to Inputs from Your Influencer I know you have brand guidelines that you want to stick closely to but that doesn’t mean that you should just give your influencer a predetermined script and have them copy & paste it to their social media channels. You can do this by asking for feedback on future content you’re planning, ensuring that they’re happy with your product/service if they’re using it, and by sharing their content with your audience too. They will see how easy it was for to sell them using influencers that it will be a no-brainer for them to want to sell it themselves. In this guide we’ll look at how to identify potential influencers, and how you can form a successful partnership with them. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. Step 2: You then have to select the influencers according to … InfluencerBay is the self-service marketing platform where influencers will reach you to promote your product to thousands of followers. Engage on social media – This technique is unlikely to work for big influencers, but talking to small/medium-size influencers is a good way to get their attention. Clearly, that’s something that you can only do if you understand what issues, topics and people your potential customers are interested in. You can also filter them based on category. Will joined the GoDaddy EMEA team in 2017, following the acquisition of HEG. Leverage Search Engines to Find Potential Influencers. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers. Commenting on YouTube videos and blog posts under your real name is another good way to get their attention. Reach Out to Influencers. . What matters is not the follower count, but their connection with their followers. Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition. Copyright © 1999 – 2021 GoDaddy Operating Company, LLC. Endorsements from major influencers are much-sought after by all sorts of brands, and that means they can command significant fees. Both Buzzstream and  Buzzsumo have in depth guides to help you make the most of their tools, but we’ll cover the basics of identifying influencers here as well. When the perfect influencer matches up with you, success is almost guaranteed. Find out some of the best ways in which influencers help the brands they promote. If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. This site uses Akismet to reduce spam. How Will Hiding Instagram “Likes” Impact Influencers? The results? But how do you get them to endorse you? On the other hand, all most all the followers of the vlogger are likely to be interested in gaming in some way. Here’s how to get in touch with the influencers you want to target. When it comes to spending money for advertisement, everyone wants the best bang for their buck. Step 2: How to Find Influencers Relevant To Your Niche. THIS IS THE BEST TIME TO POST ON INSTAGRAM! Let’s have a look: 1. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! Aim for long term partnerships – Getting an influencer to mention your product once is good, but getting them to mention it over and over again is far better. You can run keyword-based searches for social media profiles, blogs and websites, and when you do you’ll get a whole load of metrics that will help you decide if the person behind them is a good match for your campaign. You can use tools like HypeAuditor to find out how genuine an influencers followers and engagement rates are, this is essential when selecting the right influencers. CollabFluence just recently came to the radar – and it took the influencing world by … Want to find influencers to help promote your business? You need to offer something in return. But just having followers isn’t enough – you need to make sure the followers are engaged. Register or log in to Heepsy. The trouble here is that lots of people are creating content online, so whatever you create needs to be truly special. Niche micro-influencers have a small but specific audience with relevant topics. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. Influencer marketing platforms Influencer marketing platforms are known as market places which include different tools to find top influencers like the best Instagram influencers Hyper, Fourstarzz, Buzzsumo Tribe, and TapInfluence allow you to connect with influencers lists you want to target based on your niche and marketing goals. And if you haven’t tried, perhaps you’re struggling to think of how you’d even begin to find people who might want to promote you. The goal with influencer marketing is to discover people who your potential customers are already interested in. Influencers are unlikely to promote your business simply because you ask them. Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! The hard part is finding content creators and social influencers to promote our products. By using this site, you signify that you agree to be bound by these Universal Terms of Service. Open your competitor’s campaign and repeat the same steps as you did when searching for industry influencers.

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